Knowledge channel videos serve two purposes – first, the ideation and second, the shortening of learning curve of first generation entrepreneurs. Not only do these videos expose a potential entrepreneur to viable business ideas in village, they also inspire them. A first generation entrepreneur gives lot of weight to words of fellow entrepreneur from similar background. The business videos follow a standard format and delve deep into DO’s & DON’Ts, Tricks of the Trade and financials. The generic advisory videos attempt to enhance the soft skills of the entrepreneurs. They also expose them to best practices in business promotion and financial management.

The knowledge channel videos have been developed by village based video team (Krishna Chaitanya, Bhupesh Reddy, Raghavendra, Shankar, Beemesh, Prasad, Narayan Swamy and other village youth) of ENABLE project, Andhra Pradesh and have been funded by SERP & NRLM (Ministry of Rural Development, GoI). The videos are a public good and are meant for download by village entrepreneurs for growth of their businesses. They are not meant for copy or sale.